Case Study 001

Where the good leads
were quietly dying

A marketing agency was losing its most valuable inbound leads inside its own filtering logic. VettedAI matched the problem to a vetted Elite expert, who delivered the architecture to fix it — on the promised date.

ClientEarly-stage marketing agency
ExpertAditya Singh · Elite 29/30
DeliverableArchitecture & logic flow
TurnaroundDelivered on deadline
01 — The brief

Two problems pulling opposite ways

Noisy, incomplete and junk submissions were reaching the sales team as if they were clean. But the filtering meant to stop that junk was also discarding genuine, high-value leads.

Filter harder and you lose good leads. Filter looser and the junk gets through. The client wanted to know whether an expert could reason through that tension — not just write code.

02 — The match

Routed, not broadcast

The task went to one expert, not a pool. Selection was based on domain fit: Aditya Singh, an Elite-tier specialist in document extraction and data pipelines, whose prior work included a 77% latency reduction on a production extraction pipeline.

He returned 13 discovery questions before designing anything — the clearest signal in the whole engagement that the right person had the task.

03 — The delivery

Shipped on the date given

The client's answers to those discovery questions never arrived before the deadline. Rather than let the date slip, the expert proceeded on clearly marked assumptions, structured so the client's real values could slot straight in without changing the design.

The document landed on the promised date: a full architectural approach, a pseudocode logic flow, a human-in-the-loop recommendation, and a compliance note.

04 — The thinking

One idea did the work

Data quality and lead value are two independent axes. A lead being incomplete says something about confidence, never about worth.

From that, one rule: the only path to discard is positive evidence of junk — a bot fingerprint, a disposable domain. A missing field alone can never kill a lead again.

Status

Where this engagement stands

Expert vetted
 Aditya Singh, assessed and scored before being matched — 29/30, Elite tier
Task routed
 Matched to a domain specialist; discovery questions managed end-to-end
Design delivered
 Architecture and logic flow, delivered to spec on the promised date
Next stage
Implementation — scoped as a paid engagement with the same expert
Elite tier Delivered on time Real client

This is how every engagement works

The right expert, matched to the exact problem. Not a directory to search through.

Get early access →
VettedAI · India's first vetted AI experts marketplace
vettedai.in